2024 Toronto Korean Festival (TKF)

Every August, I participated as the lead designer for the Toronto Korean Festival, held in the heart of Toronto. I oversaw and directed all aspects of visual design, including posters, banners, and flyers, focusing on capturing and expressing the identity and atmosphere of the festival.

In particular, I centered the design around achieving a harmonious balance between the dynamic energy of
K-pop, the vibrant diversity of K-food, and the timeless beauty of traditional Korean culture.
The core goal of this project was to creatively promote the brand of "Korea," while also supporting the growth of Korean businesses and the expansion of the Korean community in the Toronto area.

Through visuals that seamlessly blended diverse cultural elements, I aimed to offer festival attendees a fresh and immersive experience of Korean culture.